The Stone Consultancy worked with Austin Reed, a leading men's retailer specialising in smart wear, in launching a new store card with full credit facilities.
The new card enabled customers to earn rewards no matter where they shopped. We worked closely with the marketing department to develop a card reward system based on innovative strategic analysis of Austin Reed's customers.
We recognised the huge marketing and sales potential of Austin Reed's customer data and used it to develop a reward card that customers love and works from a business point of view – increasing sale volumes.
Our highly effective customer relationship strategy has enabled Austin Reed to target their marketing campaigns more effectively, whether they are in store, by mail or online.