Country Casuals

The Stone Consultancy successfully launched a new store card with full credit facilities for Country Casuals, as well as leading the tender for the sale of their existing store card base and the implementation of the new card. The new card enabled customers to be rewarded for shopping at Country Casuals and anywhere else, with rewards to be spent back at Country Casuals. Strategic use of the customer data ensured a highly effective customer relationship strategy, which enable Country Casuals to target their marketing campaigns more effectively, in store, by mail and online.

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