As a leading retail agency, The Stone Consultancy worked with Selfridges to review and redevelop their store card offering to customers. The new strategy included a payment card with broader usage and significantly improved customer relationship marketing. The new card enabled Selfridges to understand their customer in depth and be able to improve cross-selling between departments on a far more effective scale.

In addition, The Stone Consultancy used their exceptional marketing and retail experience to be instrumental in leading the tender for financial card providers and ensuring a mutually beneficial agreement.

'Deborah worked with my team and I at Selfridges across various strategic issues which we faced at the critical moment in the business turnaround process. Most important was her work on our customer database and CRM strategy which involved creating a strategy and identifying the right partners to work with to deliver the programmes. Deborah is a joy to work with. Professional, highly experienced, strategic and focused on delivery she over delivered in all areas of our collaboration. I have no hesitation in recommending her.'

James Bidwell

former Marketing Director Selfridges and CEO Visit London

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