Online strategy, development and implementation
The growth of online retailing has been staggering over the past few years and at The Stone Consultancy, we have been at the forefront of advising our clients on online strategy in terms of both sales and marketing.
Integrating an online channel into an existing retail business successfully takes skill. This channel needs to represent the brand and work hard as a stand alone store without the staff. Done well, it can take far more than your biggest high street outlets and greatly increase customer loyalty and brand affinity.
CRM is critical to this. Knowing your online customer will serve you well. Do they also shop with you offline? How often should you talk to them? What else should you talk to them about? We can help you define and plan your strategy.